What Is Instructional Design?

Instructional design (ID) is the art and science of creating effective and engaging learning experiences - from interactive tutorials and online courses to impactful in-person training programs and presentations. This systematic process involves understanding learners' needs, crafting clear objectives, designing instructional materials and activities, and evaluating the effectiveness of the learning experience.

A learner wearing a backpack looks out onto a large, immersive digital landscape, representing the engaging and effective learning experiences created through instructional design.

What Is Instructional Design?

Instructional design (ID) is the art and science of creating effective and engaging learning experiences - from interactive tutorials and online courses to impactful in-person training programs and presentations. This systematic process involves understanding learners' needs, crafting clear objectives, designing instructional materials and activities, and evaluating the effectiveness of the learning experience.

A learner wearing a backpack looks out onto a large, immersive digital landscape, representing the engaging and effective learning experiences created through instructional design.

What Is Instructional Design?

Instructional design (ID) is the art and science of creating effective and engaging learning experiences - from interactive tutorials and online courses to impactful in-person training programs and presentations. This systematic process involves understanding learners' needs, crafting clear objectives, designing instructional materials and activities, and evaluating the effectiveness of the learning experience.

A learner wearing a backpack looks out onto a large, immersive digital landscape, representing the engaging and effective learning experiences created through instructional design.

What Does an Instructional Designer Do?

Instructional design isn't just one thing; it's a wide-ranging field with diverse roles and responsibilities across various industries. Instructional designers wear many hats, from creating e-learning modules and training programs to developing curriculum and assessing learner outcomes.

Explore ID job roles, discover your ideal sector, and identify your strengths with the interactive tools below:

Two people in a shop choosing from a wall of different hats, a literal visual metaphor for how instructional designers must 'wear many hats' and adapt to diverse job roles.
Two people in a shop choosing from a wall of different hats, a literal visual metaphor for how instructional designers must 'wear many hats' and adapt to diverse job roles.
Two people in a shop choosing from a wall of different hats, a literal visual metaphor for how instructional designers must 'wear many hats' and adapt to diverse job roles.

ID Job Roles

The job title "Instructional Designer" can mean different things to different people. Check out this list of common job titles associated with instructional design and see which ones resonate the most with you.

Two professionals in a collaborative meeting, one gesturing as if explaining options, symbolizing the process of finding the right instructional design sector for your career.
Two professionals in a collaborative meeting, one gesturing as if explaining options, symbolizing the process of finding the right instructional design sector for your career.
Two professionals in a collaborative meeting, one gesturing as if explaining options, symbolizing the process of finding the right instructional design sector for your career.

ID Sector Quiz

Find out which area within the field you are most drawn to. Answer the questions and we'll match your answers to one of five sectors: Government, Education, Corporate, Non-Profit, or Freelance.

A top-down view of a designer's hands creating art in a sketchbook, surrounded by colorful tools, representing the blend of creative and technical skills required in instructional design.
A top-down view of a designer's hands creating art in a sketchbook, surrounded by colorful tools, representing the blend of creative and technical skills required in instructional design.
A top-down view of a designer's hands creating art in a sketchbook, surrounded by colorful tools, representing the blend of creative and technical skills required in instructional design.

ID Skills Survey

Do you have the skills to be a great instructional designer? Uncover your hidden instructional design talents! Our 30-question survey matches your skills and instincts to one of 18 exciting sub-sectors.

How to Build a Stellar Portfolio

Building a portfolio is not just slapping together everything you've ever done - it is a curated highlight reel of your best work that demonstrates your skills and process

Hiring managers have to sift through hundreds of resumes to hire for a single role so they are NOT going to spend a lot of time looking at your portfolio. You need to catch their attention and show them exactly why they should put you in their shortlist, and you need to do it FAST

This guide will give you everything you need to build an impressive portfolio. If you still have questions, feel free to each out to us on our Discord server. We're happy to help! 

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Need Career Advice?

We've got you covered! Our expert coaches provide the insider knowledge you need to land your dream job. We'll help you refine your resume, ace your interviews, and negotiate a better salary.

Ready to accelerate your career? Book a free 15 min consultation!

An instructional design career coach providing expert, one-on-one advice to a professional on how to refine their resume and advance in their eLearning career.

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Get in touch with our expert team

An overhead view of a successful client meeting, where our expert instructional design team finalizes a strategic partnership with a handshake over the conference table.

Contact us

Need Career Advice?

We've got you covered! Our expert coaches provide the insider knowledge you need to land your dream job. We'll help you refine your resume, ace your interviews, and negotiate a better salary.

Ready to accelerate your career? Book a free 15 min consultation!

An instructional design career coach providing expert, one-on-one advice to a professional on how to refine their resume and advance in their eLearning career.

Contact us

Need Career Advice?

We've got you covered! Our expert coaches provide the insider knowledge you need to land your dream job. We'll help you refine your resume, ace your interviews, and negotiate a better salary.

Ready to accelerate your career? Book a free 15 min consultation!